Hi, I’m Reena, a working mum in Newcastle, Australia and creator of Newy with Kids (formerly The Mummy Project).

This blog provides trusted information to stay at home parents and working parents of children aged 0 to 12 who reside in the Newcastle & Hunter region.

My community of readers are inspired by the information on my blog and my honest reviews about events, activities and attractions.

This enables them to easily plan local and regional excursions with their babies and kids. They also enjoy my useful parenting articles, product reviews and ideas about things to do with their family.

Reach thousands of local parents

Newy with Kids offers a number of opportunities to promote both local events and businesses and relevant national brands. These include reviews, press trips, blogger events, social media promotion, giveaways and advertising.

Target Audience

Newy with Kids provides information to parents and caregivers of children aged 0 – 12 in the Newcastle & Hunter Region.


  • Predominantly female
  • Aged between 24 and 45
  • Parents of 1 or 2 children aged 8 and under.
  • They are tertiary educated (66% have a university degree)
  • Variety of work status ranging from stay-at-home parents to full-time working parents

Readership Statistics

  • 16,000+ unique monthly visitors.
  • 23,000+ monthly page views.

Social Media

Newy with Kids maintains an active social media presence with more than 7800 Facebook fans and accounts on Instagram and Twitter. The majority of readers are predominantly on Facebook.

Newy with Kids Offers 3 Options for Advertising

1) Promote your business in a 300 x 250 ad section on the right sidebar, featured on every page of the website. Limited spaces available.

2) Advertise in the monthly email newsletter which highlights the latest articles, promotions and event listings

3) Sponsored Social Media or Blog Post and Giveaways are available to promote your  business or special event.

For more information or to request a media kit, contact Newy with Kids. Custom packages are available also to suit your business needs.

Newy with Kids has a proven track record of driving new customers to businesses and brands big and small.  If you run a family friendly, local business, you will not find better value for highly targeted, hyperlocal marketing that will reach your target market.

You can also contact Reena by mail.

Newy with Kids
PO Box 1343
Newcastle, NSW Australia 2300

Who I’ve Worked With

Newy with Kids partners with book publishers, kids concert promoters, local, regional and interstate attractions, hotel and tourism authorities and more to bring my readers valuable information about family-friendly products, attractions, services and destinations. Here are some of the amazing brands I have worked with.

In the Media

Newy with Kids (The Mummy Project) has been featured in local and state newspapers.

The Mummy Project: Linking parents to community  Newcastle Herald

Sydney Royal Easter Show farmers rope in social media marketing  Sydney Morning Herald